When you’re starting a new business, making sure you have the systems in place to be flexible, adaptable and quick to respond, is the difference between surviving and thriving in difficult times. This is how FASTSIGNS franchise partners benefit from the FASTSIGNS business model.
As we look back on 2020, and appreciate everything that’s happened, we might be inclined to think FASTSIGNS, and all its franchise partners, have been very lucky compared to other companies. In reality, there is a lot more to it, of course. As the old saying goes, “Luck is just what happens when preparation meets opportunity.”
Here at FASTSIGNS, our preparation comes from our state-of-the-art business model, and our 35 years of successful operating experience. Over the last three and a half decades, our franchise has responded to various circumstances and weathered all kinds of economic storms, before this year’s pandemic. As a result, we’ve always been able to rise to the challenge, coming out stronger.
Coupled with our cutting-edge technology for providing innovative and cost-effective signage, our experience and expertise means our franchisees are prepared for any opportunity which comes their way. Together, we’ve been able to uniquely gear our entire network around being able to give customers exactly what they want, precisely when they need it.
Of course, the demands of the market and the local community have changed a great deal over this last year. In the face of the challenges raised by the pandemic, we have seen an ever-increasing need for signage which both informs and reassures the public, in regards to essential information. As the lockdown rules ease, and a vaccine is finally in sight, high-street shops, and those in the leisure and hospitality sectors, are gearing themselves up for a full recovery. As they do so, they need the support of a company like FASTSIGNS who can provide fast, effective and creative signage solutions.
This presents opportunities for our franchise partners, who have been perfectly positioned to respond to this surge in demand. However, in our experience, opportunity is not something you wait around for, it’s something you have to go out and find. Which is exactly what many of our franchisees do, netting themselves new contracts which are not only profitable, but make important contributions to their local communities.
A number of our centres carried out some truly impressive work, on behalf of their local Business Improvement Districts (BID) – zones designated by the government to receive special funding to help them bounce back from the economic impact of the pandemic. For example, FASTSIGNS Kingston, already famous for its award-winning work with Legoland and other big-name brands, took this opportunity to convey new life to the local high street. By creating innovative signage for vacant shop windows, they added visual appeal and much-needed positivity to the area.
At FASTSIGNS Hammersmith, the team worked tirelessly with their own local BID to provide more than 250 different “social distancing” floor graphics to create a unified look throughout the high street. Their creations not only reassured local shoppers with regards to safety, it took the pressure off local business owners to have to create their own and risk presenting a conflicting message.
2020 has been a year of waiting, for many of us. But there is no need for you to wait to take advantage of the opportunity being part of the FASTSIGNS network offers you. Contact us today to find out how you can build your own successful business, in 2021. One which is ready for anything.
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